Noah x The Cure

For our FW23 collaboration with the Cure, we produced a collection channeling the band’s endless well of creativity and artistic expression. In the spirit of classic tour merch and fan customization, we tapped artist Perla Haney-Jardine to recut, resew, and recontextualize the collection to her vision. The resulting pieces are not only unique 1/1s, but also amazing examples of the underlying individualistic spirit that we strive to inspire in every person who wears our clothes.

However you choose to wear them, Noah x The Cure drops online and at select retailers on Thursday 12/7, 11 am ET.