Noah NY is seeking an experienced Head of E-commerce and Digital Marketing to oversee the Noahny.com website and online store. This role will report directly into our CMO, but work closely with our Director of Operations, Art Director, Head of Brand Marketing, and merchandising team to ensure optimal presentation and performance of our website.
Responsibilities will include:
- Own the online business with responsibility for delivering DTC sales targets, customer acquisition and retention targets
- Direct the day-to-day digital operations with responsibility for online sales, digital marketing efforts (SMS, email, social), go-live logistics, operating metrics, key performance indices, site marketing & maintenance, management of digital agency relationships
- Develop and own promotional strategy to effectively balance customer acquisition with brand integrity
- Develop digital marketing strategy and metrics and oversee the performance marketing budget, improving ROAS while driving increased topline sales and profitability in tandem with CMO/CFO
- Develop an online customer loyalty program and collaborate on our affiliate program with the marketing team
- Inform the social media calendar (content and cadence) to optimize engagement and drive traffic to our site
- Work with internal creative team and external resources as needed to develop and execute digital marketing strategy and campaigns
- Manage back-end developers to support all website updates and custom functionality improvements
- Develop digital marketing calendar and generate innovative ideas for customer acquisition campaigns that can be executed with the creative team with the purpose of enhancing customer acquisition
- Work closely with CMO/CFO and merchandiser to maintain appropriate inventory levels and merchandising for online store to ensure achievement of online sales targets
- Continuously improve user experience through optimal UI/UX, including site navigation, checkout process and relevant content
- Analyze and report on online sales – reporting daily, weekly, and monthly results to cross functional teams and develop key insights and actions to improve the business with CFO/CMO
- Oversee integration and maintain operational integrity of 3rd party applications
Qualifications:
- 7+ years of experience working in E-Commerce, Growth marketing, or a related field
- Advanced knowledge of Shopify, Klaviyo, & Attentive, and Shopify back-end integrations
- Knowledge/interest in the men's apparel industry essential
- Ability to be in-office 2 days a week (minimum)
- Bachelor’s degree required
Perks:
- Medical/Dental Insurance
- Hybrid/Flexible work environment
- Unlimited PTO
- Seasonal Clothing Allowance
How to Apply:
Please send an email to careers@noahny.com with a short intro about your experience/ qualifications along with a resume
